Task 6 - Slideshare

                                   
                                           

 Music proposal from s1500165

I presented this to my class in order to receive feedback and improve my ideas.

Adobe Illustrator - Masthead plan

In today's lesson we learnt the basics of Adobe Illustrator. Once you open it you need to click on "File" then "New", following this you will need to change the new document profile to web. This will automatically change some of the other details. Once the page comes up use the text tool to write what you want the masthead to be, you can change the font and size.

After this, you need to click on the "Window" tab to open layers, you then need to right click the text box and select "Create Outlines. This will allow you to modify each letter individually, this could also allow you to modify the font you have chosen.

These are the designs I created as a draft.

Colour wheel

In our lesson we learnt how to use the Adobe Colour wheel. This was useful for finding out what colours match and complement each other. this site also provides the HEX code for these specific colours.

House style

Throughout my magazine, I have use "TImes New Roman" for the font. This was done to make a house style, but I had to use "Rockwell Extra Bold" for the font for my front cover. I was forced to do this because, the front cover needs to have the text be as bold as possible.
Also I used this font every time I wrote the cover stars name as a separate heading. I did this to make it stand out more, and make it clear that his name was important.
I also ensure that the font used was always between 9-12, except for the header. this would contribute to the house style as it is a key feature that would be kept consistent through all the articles in this publication.

Publisher

I would like Bauer Media Group to publish my magazine, this is because they are a well established brand that already publish Kerrang! and Q magazine. They also own the 4Music channel, this is important because these companies are all connected to Bauer Media Group and they are all extremely successful. As my magazine is of the similar genre to Kerrang! they might raise the point that they don't want two magazines published by them if they are the same. However, my magazine is different as Kerrang! is more specified to interviewing artist, where mine will have some interview it will be focused more on reviewing the new and old albums and songs created by the bands and artists. This will mean that my USP will be that each issue of the magazine is specific to one band/artist. The magazine will then correlate to the genre they are more rleated to (indie Rock or Indie Pop).

Content ideas

In my magazine I will have regulars feature in every issue of the magazine, this will include things like:

• interviews about the rise of/artist new albums
• posters
• reviews of gigs albums
• adverts on gigs/live shows
• current info on artists
• artist merchandise info
• charts listing

I would also like to include a wishlist of artist that I would like to interview for the next edition. In that list I would add artist/bands like:

• Black Veil Brides
• Fall Out Boy
• Bring Me The Horizon
• Arctic Monkey
• Interpol
• Coldplay

This is just a few of the possible artists that could be featured.

Furthermore, in some edition I could have a competition where the readers can win some tickets to a gig or they could win some exclusive merchandise.

Magazine Main Plan

Title
I have decided to name my magazine "The Rise", I came up with this through free association. I started with the word "Rock" as it is the genre I am doing my article, I then came tot his title soon afterwards and decided to stick with it. I decided to stick with it as I felt it would be fitting for a magazine, this is because the magazines usually consist of artists and how they rose to their current positions.

Target Audience
The target audience for my magazine will be mainly those aged twenty upwards. the social grading of the majority of the audience would be: A, B and C1. This is because, from my case studies I found that this is the main demographic for people buying music magazines, this was shown in both the Kerrang! and Uncut magazine media kits. The psychographic groups that are more likely to buy a music magazine is the explorer as they would definitely be one of the first people to purchase my magazine if it is new, this will then allow it to expand as they will help create more social presence for it. However, as this group is mainly comprised of younger people it would be a good idea to set up social media accounts for it so it can be discover quicker. Furthermore, the mainstreamer may also start using my magazine if there was interviews with people at the top of the genre(i.e the more known and popular artists/bands). Also, the magazine would have to become more popular for them to try it out. Furthermore, it will have to be those who are interested in Indie Rock/Pop

Task 5b - Distribution

Distribution of magazines from s1500165

Task 5 - Newsstand research task

I visited my local newsagent and found that the magazines are stacked in columns. This is done to show the mast head, which is the brightest and most recognisable part of any magazine.

Task 4 - Evaluation of Preliminary task

Evaluation

What I wanted to achieve

In my front cover I was aiming to make it look as professional as possible, I was hoping to do this by having:

• MCU (a Medium Close Up)
• Cover line
• Masthead
• Date
• Issue Number
• Bar Code
• Price/Free
• Made of Photoshop

I feel that I have achieved some of these in the following ways; I have added a medium close up of a student at my college, I have several coverlines on the front cover as well as, a colourful masthead that stands out. Furthermore, I have an issue number above the bar code along side the "Free" label. I further added a QR code scan with the label "Scan for exclusive content", if I was given more time i would have been able to provide you with the exclusive content, due to this I added any QR code from google. Finally, I added logos of social media websites that I would make the magazine available on, and display exclusive content. 

Furthermore in my contents page I was aiming to make it look as professional as possible and enhance my skill using Photoshop and InDesign. I hoped to this by including;

• Images
• Page numbers
• Editors letter
• Title
• Colour

I feel that I have achieved the criteria as my magazine has a contents page, with several images of students working, page numbers displayed by the side of the titles of the articles that would be featured in my magazine. I also added a simple title to the contents page, and I made the colour blue. I also made the writing blue, but a different shade. Finally, I added logos of different social media platforms on the contents page but removed them and replaced them onto the front page as I thought it made more sense for it to be there as it would be more visible on the front page. After, showing this edition to my teacher, it was pointed out to me that I didn't include an editors letter which I added immediately after.

Correlation between Draft and Final

For my front page I have kept to the plan in the following ways; as I have kept the title the same and the cover lines, I also kept the bottom of the page the same by having the bar code their but I moved the “Free Magazine” label next to the “Issue 1” as it was illegible in the other place I wanted to put it, this was due to the colour of the background image. Furthermore, I decided to add logos for twitter, Instagram and Facebook. I did this because it would allow the readers to know the magazine is on a multi-platform level.

For my contents page I have kept to the plan as I have used the same font for the title and have used the same colour. Also, I have used the same names on the contents page in order to allow for me to use them as cover lines. However, I didn’t make my plan as detailed as I should have. This has affected my work as I had to spend a lot off time thinking about the colours I am going to use and how they contrast each other. Furthermore, I have added images to my contents page which differs from my draft as I thought it would make it look better. I also added an editor’s note to make it look more professional.

Feedback (Peer Evaluation)

For my front page I was told that I had a good layout and really good image, but, a lighter colour would make it more eye-catching. Also, I was told my cover line was good as it was short and to the point. Finally, I was told the image I used for the front cover looked professional.
To improve it further I was told, the writing was not very visible and that I should change it. I was also told, to change the font as it took away from the professionalism of it. For my contents page, I was told that it was good, and had a good layout but it was significantly let down by the fact that it was plain due to the lack of background to it.

Task 2a/b (Uncut)

Textual analysis

Front cover analysis
On the front page we can clearly see the Masthead on top in a bright and bold red colour which stands out from the changing blue coloured background. The colour is specifically used to grab our attention as it is bright and placed at the top. The house style of this particular magazine is the colour consistency. This is via the colour red which is always present in the front cover of the magazine. On this issue (November 2015), the cover star is Rod Stewart is wearing clothes (plaid scarf and a second more colourful scarf) that you wouldn't expect to see him in today, his shot type is upper body shot type. This is to foreshadow the fact that the article will be about his past rather than now, furthermore within the magazine you will find a ten page interview with him. The cover star is facing into the camera with no emotion, this makes him look serious. By looking at the camera and acting as he's talking to someone is as if he is talking to the reader. By having him almost block out the entire name of the magazine it shows him to be important it also shows us that he is the featured main artist. The cover line on the right side of the magazine shows us the other articles in the magazine (e.g. Joanna Newsom "I have this weird amnesia"). There is a bar code in the bottom right corner; next to bar code is the website for uncut, promoting website. Also shows price of magazine in sterling and dollar, furthermore the issues is shown there as well. The bottom left of the page gives us a free CD that is provided and created by the magazine. By having a free CD with the magazine, this may draw the customer to buy the magazine as well, if they are interested in the genre of music or interested in the artist.

Contents page
The contents page has a three colour scheme consisting of white, red and black. The contents page mainly consists of a letter from the editor, accompanied by an image of Joanne Newsom. The letter has a drop cap and the first three words are completely capitalised and the language is informal as it includes curse words. There is no page number on the contents page as it does not need one. There are seventeen pages referred to as that is the amount of stories (articles) covered in the magazine. The names of the articles are displayed in a red colour to make it stand out more, and look more appealing to the reader. The sections in the contents page are in columns and are aligned, making the contents page organised allowing the letter in the magazine to be seen, making it easy to find the chosen article.

Included CD
A CD comes as standard in every monthly edition of the magazine, this contains some songs that they deem worthy to be features by them as their top tracks of the month in the Rock genre. By having a free CD attached to the magazine appeals to customers as some may be interested in Rock music This will make more people want to buy the magazine and will increase the sales. Additionally, by having the CD on the magazine, it will help to promote the featured artists more, creating an increase in fans. Moreover, on page ten there is a guide to the CD ranking the tracks and giving some information on each track.

Double Page Spread
The colour of the DPS is a plain black and white with a picture on the right page of the artist being interviewed, John Grant. His name is displayed in a bold and large black colour to make it stand out more. There are four columns of interview preceded by an anecdotal sort of thing about John Grant and how he came to live in Iceland. There is a drop cap in the begging of the DPS, the font size remains the same throughout other than a change in boldness for the questions. This tells us that the format is a Q and A. The drop cap is the letter "J" in a larger size and bold, in a box with the length of eight lines, this corresponds to the genre as it is big and bold much like rock music (which is loud). There is only one image on the double page spread. The image makes the article interesting, as some readers prefer images instead of a whole two page dedicated to text. On the image there is a pull quote to give a snippet of what is to come in the article.

Front Page and Contents Page (Task 3) - Preliminary Task

In today's lesson I completed the set task. Due to this I ended up using photoshop for both, and by the time I had realized my mistake it was too late. InDesign was supposed to be used as that programme is made to create layouts such as a contents page whereas Photoshop is meant for editing photos and creating the front pages.

Task 2a/b (Kerrang!)

Textual analysis

Front cover analysis
On the front page we can clearly see the Masthead on top in a bright red colour with water drops on it to symbolise "wash away your sins". This is the main cover line on the magazine a it directly correlates to the cover star whom is cover in water. This could be because he has washed away his sins. The bright colour is used to grab our attention, the house style of this magazine is the font of the mast head and it's positioning on the magazine. Furthermore, the masthead has various line on it to add to the design to make it more appealing to the targeted audience. In addition, the masthead always ends in an exclamation marks. The cover star is Mallory Knox, and he is not wearing a shirt and the shot is a upper body shot type, this makes it look as though he is not wearing any thing. The cover star is facing into the camera to make it seem as if he was looking at us. the cover lines scattered across the page show us what is coming in the magazine. Also, the cover line on the right shows us that there is posters available in the magazine. There is a bar code in the bottom right corner; next to bar code is the website for Kerrang! Also shows price of magazine in sterling and dollar, furthermore the issues is shown there as well (1587). The bottom left of the page gives us a chance to win VIP tickets to a Fall Out Boy concert and merchandise.

Contents page
The contents page has a three colour scheme consisting of white, red, yellow and black. The contents page mainly consists of an image of a man who is probably being interviewed on the page number that is written on his right side. The image has a red background to make him stand out from it, he is also dressed in smart attire but he is wearing eye liner. This is done because that is the common style of the people who listen to this genre of music. on the right side of the page, you will see various articles featured in the magazine with the page number next to it in bold. The style/format they have done this in is unusual as it seems as though they have written it in paragraphs.There are fouteen pages referred to as that is the amount of stories (articles) covered in the magazine.
The names of the articles are displayed in a black colour to make it stand out more from the whit background it is on.

Double Page Spread
In this article there were several double page spreads, therefore I decided to chose this one as it was the one with the brightest colour. The colour of the DPS is a bright pink colour that goes darker in the corners. In the centre there is the artist, Vic Fuentes, in a pose looking up. His name is displayed next to him in white to stand out from the background, his last name is written in a special font. His band name is also displayed under his name to show that he is not a solo artist but a part of a band.No drop caps are used but, the Q and A logo was used to replace it. Furthermore,the questions are displayed in a bold font to make it more obvious. There are four short columns of interview preceded by a pull quote that says "I'm afraid of my family dying".